▶ Prugio Launches Its New BI, Featuring a Sophisticated, Premium Design on September 1

▶ Five Prugio Trees Represent Nature and Customer Satisfaction

▶ Prugio Declares Green Leadership, to Lead the Trend toward Eco-Friendly Apartments

Daewoo Engineering & Construction launched the new BI for Prugio, its leading apartment brand, on September 1, 2009.

The new BI of Prugio adds a premium image by using deeper tone of Prugio Green, the key element of the existing BI. The number of P-shaped Prugio trees was reduced from eight to five, and the trees were changed from a 2D to a 3D image by applying a gradation effect, resulting in a more sophisticated appearance.

The five Prugio Trees symbolize eco-friendliness and customer satisfaction, the values Prugio ultimately pursues. Specifically, the five Prugio Trees suggest eco-friendly values by representing the five elements of nature, including the earth, sky, water, trees and humans. In terms of customer satisfaction, the five trees symbolize the five promises of Prugio, including a customer-oriented approach, comfort, quality, wellness and sophistication.

Daewoo Engineering & Construction expects that it will strengthen its position as the leading eco-friendly apartment brand and improve the value of the Prugio brand by launching the new BI of Prugio and "Green Premium,&rdquo its strategy for eco-friendly, renewable energy under the Prugio banner.

The new BI of Prugio will be promoted in new TV commercials, which will be aired from September 1, 2009.